[Press Release] Intenu wants to be the platform that builds the TV of the future

TV, as we know it is changing at an incredible rate as more and more people are cutting the cord and using other mediums like Netflix or media boxes to consume their content. Numerous reasons have precipitated this exodus such as the high costs of cable and the easy access to content, as well as cable’s generally backwardness in today’s internet age. It’s why numerous players like Apple, Netflix etc have been working on ways to fix TV.

 

It’s in this state that a new app called Intenu, wants to build the TV of the future. Intenu is an app where anyone can watch a new format of online TV for free. The app comprises of over 50+ channels that range from all kinds of categories like entertainment, news, sports, fashion just to name a few and are accessible by a click. Channels like News One, Cool Culture TV, Auto TV, Tech TV, Education + Life are some of the few awesome channels to check out. More importantly, founder Michael Nana believes that the TV of the future should make it simple and easy for content creators to broadcast their content to their audience without disrupting the experience for the consumers. Intenu makes it very easy for content creators and curators to create channels and broadcast their content. As a free user, you can easily create a channel for a category of your choice and curate online videos to be aired on your channel whenever you want. Just that simple and super fun actually.

 

Intenu’s founder believes that platforms will build the TV of the future. To him, as opposed to Tim Cook’s idea of apps being the future of TV, a platform on the contrast provides an easy medium for content creators to easily air their content to their audience. This, thereby opens access to more content creators who would have been blocked out by the cost of running an actual network or by building an app. A platform also provides an easy medium for consumers to easily search and discover all available channels easily while also keeping the experience of the consumer from channel to channel the same. Also, something that current TV doesn’t do well, a platform would allow a consumer to easily switch from watching a show on their TV to their tablet with tremendous ease. The TV of the future should do that and that’s what Intenu is building.

 

Intenu launched recently and can be used on the web as well as on iOS and Android. The company intends to further its push for a new TV with the building of an Apple TV app and a Roku app very soon.

 

You can start watching TV in a new way with Intenu.

The Future of TV is apps, hmmm not quite, it’s platforms

I think we can all agree that TV needs help. It sucks, it’s archaic, it’s stuck in the past, it’s not web 3.0. You buy a cable subscription and you can only watch it on your TV and that’s one TV per box. If you want to watch it on another TV you’ll need to buy another cable box. Added to that, in an age where we also consume content on our tablets and phones, you can’t watch all the TV channels you subscribed to on your tablet or phone. There might be a few channels on your subscription that may have dedicated apps for which you can use to watch their channels but that’s it. More importantly these subscriptions in their self, are expensive. $120 for a subscription that offers you 100 channels where you only care about 20 channels is pricey. In short as earlier mentioned, TV sucks.

Enters Tim Cook. Last September at the unveiling of the new Apple TV, he declared that it was Apple’s belief that the future of TV is apps. For him a product like the new Apple TV which had a bunch of apps that could all be searched in one interface presented us with a glimpse into the TV of the future. Through Siri one could find which apps were showing the shows they wanted to watch or keep up on what were the scores of games that mattered to them while having the ability to watch highlights of the game from that screen. A perfect example of this vision of apple-istic vision of TV can be seen in the new NHL app for the apple TV. It allows you to watch live games and switch angles while watching the game while being able to switch view and check updates from other games. It’s a very slick app indeed.

NHL Apple TV App

So hence the question is, do I believe the future of TV is apps? Not quite. I will admit that apps will account for a big future of TV. I think Tim Cook vision of the future of TV is pretty interesting. A channel with an app can give you a much more colourful and interactive experience. The app would give you ways to consume multiple content at the same time whether it’s to check the score of another game while watching one game, easily switch between game streams, ask your device to repeat what what someone on TV just said. All these features would make watching TV delightful experience.

 

However apps don’t solve the whole TV problem. For one it makes it difficult for all content creators to easily publish and broadcast their content. That in turn makes it harder for upcoming content creators to get their content out there. They’ll have to build an app and try to get their app to be as good as the more shiny ones even if they possess great content. The TV of the future should have the same effect youtube had on content creation. It should make it easier and more accessible for content creators to broadcast their content. The TV of the future shouldn’t be monopolized by networks like Fox, CBS etc like on cable.

Also all these apps have different interfaces and this leads to an incoherent experience for the user. The TV of the future is supposed to be very easy to use. A device full of apps with different design patterns while having to keep switching back and forth between various apps is not seamless and takes away from the current ease to switch in between channels today. Apps also make it more difficult to discover new content. How would you easily hear of app XYZ if no one has told you and you have to rely in a search for it in an the app store?

Furthermore building TV through apps is piecemeal-y. That would drastically limit your viewing options. If you have to pay $8 for Netflix, $15 for HBO, 10$ for MLB, $10 for the NBA, etc you can see that it could easily add up to quite the pretty penny. One of the reason of the growth of cord cutting has been the price of cable subscriptions today. The app solution at this cost doesn’t seem like a solution.

So hence the reason why I deem that platforms are the future of TV. A single platform could be built to easily allow content creators to create a channel of their choice and easily stream or add their content for their watchers to consume. The platform in question would allow them to easily schedule time, give descriptions and build on top of it. All they would need to do is concentrate on their content and let the platform do the rest as it should be. This a very important point, the TV of the future should make it much easier and accessible for new and old content creators. The way youtube made content creation much easier, the TV of the future should make it much easier to create new channels.

Additionally, with a platform the experience from channel to channel would be the same for the content consumer. There wouldn’t be any change in the UI on another channel that the user would need to figure out. It would be easy to use and a platform that content creators can build on within it’s parameters makes it easier to use. A platform would immediately give the consumer access to all the channels that exist on it. So the consumer could easily search for new channels and discover new content much more easily. The platform would could easily build features in it to make search amazing and easy to use for the consumers.

Most importantly building TV on a platform would make TV finally become Web 3.0. You’ll be able to switch from watching TV on your actual TV to watching on your phone as you’re about to leave the house and then later on switching to your tablet all without interrupting the experience and while having everything accessible to you. The TV of today can’t do that. Also TV today is very geo-restricted. A person from India can’t easily watch a channel from the US which prevents them from discovering content that they might like and enjoy. They are only restricted to channels Indian companies deem are worth for them. The way youtube made content accessible everywhere for everyone, the TV of the future should do the same.

It’s for those reasons that I built Intenu, a platform to make tv better and easier to consume anywhere. With Intenu you can easily watch over 50+ free channels ranging from entertainment to news and watch it on your computer, tablet or phone. Also content creators can easily create their own channel and curate it with content they want to air to the world. This is how we believe the future of TV should go like and hence the reason why we are proud of Intenu.

Watch free tv today.

Welcome to Intenu

Intenu is a new app to watch curated free TV live. A cord cutting dream, Intenu allows you to watch tons of channels ranging from entertainment, music, news, sports etc with channels like Music TV, News One, GameOn, Entertainment + Life etc just to name a few. There are over 50 + free channels to pick from on Intenu.

Also as a user you can create your own TV channel for Intenu and curate youtube videos into segments and air them to people from around the world.